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Long awaited innovation from Playtech: Multi-Channel account for betting shops.


International leader in design, development and licensing of software for the online, mobile, TV and land-based gaming industry Playtech declared the start of innovative “multi-channel” solution for betting shops this spring. It is applicable now across the whole UK Coral betting shops. “Coral Connect” program was the first to combine online and retail systems giving unique opportunity for players to ease gaming on different devices and platforms.

It has now become possible for present and potential customers to create one multi-channel account in a betting shop and use it to place bets online or via mobile. With such multi-channel account one can place bets over the counter, play casino games on fixed terminals as well as perform operations with funds.
The players’ activity is now displayed to operators in full no matter if it is an online, mobile or betting shop gaming. It has become possible due to integration of online and retail systems. The primary aim was to make gaming more comfortable and available for all players with one account across many platforms and products.
Due to multi-channel solution Playtech’s licensees now have more cross-sale opportunities to offer. In short it looks like ‘play more, play longer and play wherever you are’. Playtech Chief Operations Officer has underlined that thistechnological breakthrough guarantees strong brand positions to company and its licensees and also provides players with the best gaming experience.
Multi-channel solution makes Playtech once again stand out as an indisputable leader in the gaming industry.