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Aristocrat Lotteries is acquired by Playtech


One of the leading international online gambling software developers, designers and licensors Playtech company has entered into agreement with the Aristocrat Leisure Limited and thus will acquire the Aristocrat Lotteries for over ten million Euro. The Aristocrat Leisure Limited is a famous system and content provider, known for supplying online client server solutions and server-based-gaming solutions for interactive video terminals in Italy and Norway. The TruServ platform developed by the company is long accredited for the market of Italy.

The Head of Retail and COO of Playtech Shay Segev has stated commenting the news, that they were really glad to acquire Aristocrat Lotteries to make it one of the key elements of the retail strategy of the company. The multi-channel solution by Playtech will now allow deploying the content across any location and across various devices. Also, it will allow the operators to provide the cross-sells of the customers into digital channels.

According to Shay Segev, the deal with Aristocrat Lotteries will strengthen Playtech’s leading position to retail operators in the largest regulated markets. It will create numerous opportunities for expanding in those markets as well as the others. The management team leading Aristocrat Lotteries business is of first-class and the developers’ team is also superb. So the deal was an excellent one for both Aristocrat Lotteries and Playtech. Looking forward now to the new impressive achievements!